‘American Horror Story: Hotel’ Trailer Invites You In To Meet The Residents

For all its shortcomings as an actual show,American Horror Storydoes know how to put out a killer ad campaign. The newAmerican Horror Story: Hotelteaser introduces its cast in typically eerie fashion, roving down nightmarish hallways and and checking in with the setting’s even more nightmarish past. Watch the newAmerican Horror Story Hoteltrailer after the jump.

FX debuted theAmerican Horror Story Hoteltrailer onYouTube. The song is “Bury Me” by Brodinski.

It makes sense that FX would want to play upLady Gaga’s involvement, seeing as she’s the most high-profile addition to the cast this season. Going by this promo, though, you’d think the show was calledAmerican Horror Story: Lady Gaga.

Besides Gaga, who doesn’t show her face until the very end, there’s a lot more to take in here. There’sWes BentleyandChloë Sevignyas a married couple; a poor, so far anonymous soul whom we can only refer to as Stuck in a Mattress Guy;Sarah PaulsonandKathy Batesgiving evil glares; andAngela Bassettwith a dude on a leash.

But we’re not done! There’s alsoMatt Bomerlooking smug;Evan Peterslooking like a total creep in the 1930s; andCheyenne JacksonandFinn Wittrockexchanging looks over Lady Gaga’s carpet of hair. And there are so, so many creepy kids. Creepy pale blond kids as far as the eye can see.

American Horror Story: Hoteltakes place in Los Angeles' Hotel Cortez about five years after the events of Season 1. While each season features a new plot, cast, and characters, we’ll see some crossover this season, like an appearance byMurder Houserealtor Marcy (Christine Estabrook).

Key plotlines include a love triangle between the Countess (Gaga), her longtime lover Donovan (Bomer), and model Tristan (Wittrock); an LAPD detective’s (Bentley) search for a serial killer; and the Cortez’s 1930s beginnings under a murderous owner (Peters).

American Horror Story: Hotelopens its doors onOctober 7. Also checking into the hotel this season will beNaomi Campbell,Max Greenfield,Denis O’Hare,Emma Roberts,Lily Rabe, andDarren Criss.