New Star Wars Toys Will Be Unveiled In 18-Hour Live Unboxing YouTube Stream
Disney Consumer Products has announced that they will unveil products inspired by the upcoming filmStar Wars: The Force Awakensthrough an unprecedented 18-hour long live YouTube stream of unboxing videos. Pretty insane. Watch the video announcement and read the full star wars toys unboxing press release after the jump now.
The Force AwakensAround the World:Star WarsFans Invited to Join Epic Global Event on YouTubeToy unboxing phenomenon goes live globally for the first time ahead of ‘ForceFriday’Online event featuring talent from the Maker Studios network gives fans first look at film-inspired toys ahead ofmidnightmadness at retailGlendale, Calif. (Aug 06, 2025)–Star Wars: The Force Awakensproducts are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.
“Star Warstoys have always played an important role in how our fans interact with the Saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacularStar Wars: Force Awakensproducts will continue that tradition.”
Kicking off in Sydney, Australia on the morning ofSeptember 3, and continuing through Asia, Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors atmidnight.
“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from theStar Wars: The Force Awakensproduct linein a different city around the world and sharing the experienceliveon YouTube.” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from theStar Warsfan community.”
TheStar WarsYouTube channelwill host the live stream, which kicks off with the first unboxing in Sydney, Australia at7:45 a.m.local time onThursday, Sept. 3(5:45 p.m. EDTonWednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at8 a.m. PDT(11 a.m. EDT) onThursday, Sept. 3. Each of the 15 locations will reveal a new product inspired byStar Wars: The Force Awakens.
These “unboxing” videos will feature online personalities sharing the excitement of opening the newStar Wars: The Force Awakenstoys. Unboxing videos overall have captivated millions of Internet viewers and continue to grow in popularity. Eighteen of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.[1]
“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”
The global unboxing event will incorporate traditional toy unboxers such as the popularEvanTubeHD, channels featuring families such asBratayley, lifehack specialists such asExpCaseros, gamers such asAlexBy11andStar Warsfans from around the world, includingChris Pirillo, bringing with them a broad audience and appeal. The global line-up includes:
The full schedule also is available atwww.StarWars.com.
Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), withStar Warscommentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recentStar Warsevents.
The global celebration culminates atmidnightlocal time, when many retailers around the world will open their doors to fans to purchaseStar Wars: The Force Awakenstoys, collectibles, books, apparel and more. Visitstarwars.comfor more details on participating locations. Additionally, select Disney Store locations around the world will take part. More details are available atwww.DisneyStore.com/ForceFriday.
Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.
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About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendarySTAR WARSandINDIANA JONESfranchises. Lucasfilm Ltd. is headquartered in northern California.
About Maker Studios
Maker Studios is the global leader in online short-form video and the largest content network on YouTube. Maker specializes in reaching millennial audiences across multiple programming genres. Maker’s network includes 55,000 independent creators from more than 100 countries, attracting over 10 billion views per month, with a growing scale driven by its robust technology platform, direct-to-consumer distribution and data analytics. Maker is home to many of the world’s leading online talent and award-winning original programs such as “Epic Rap Battles of History.” Maker Studios is a wholly owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles, with operations in New York, London and Singapore. For more information visitwww.makerstudios.com.
