WTF: Now Pez Candy Is Getting A Movie Too
Hot on the heels of the mind-numbing news that Sony Pictures Animationis making an Emoji movie, yet another mystifying movie is in development based on a familiar property. In contrast to the basis for the Emoji movie, this particular property is 88 years old.
At some point in your life, you’ve likely encounteredPez candy, the chalky, fruity, antacid-like sugar tablets dispensed from trademark containers featuring popular characters whose heads lift open and to push out candy. And somehow, a company calledEnvision Media Artsis developing aPez movie. Find out more about this bewildering project below!
A press release just announced the new project, an animated film that will be written byCameron Fay.His only big screen writing credit is a forthcoming comedy calledBrother in Lawsfeaturing Taran Killam, David Wain, Bobby Moynihan, Bill Pullman, Kenan Thompson, Gillian Jacobs and more. He’s also apparently on board to write a newThree Stoogesmovie for 2017.
As of now there’s no indication as to what this movie could possibly be about, but Envision Media Arts co-founder Lee Nelson says, “Pez candy is beloved by children and adults alike. With Cameron Fay we’ve created a world unique to Pez and a story that will touch the hearts of many.”
The only thing that might make this interesting is if Pez is able to use the endless array of pop culture characters who have been turned into Pez dispensers, not unlike howThe LEGO Moviehad an arsenal of franchises to utilize in their big screen endeavor (though using that movie as an example is starting to get exhausting). But even then, what could a movie about second-rate candy and cheap plastic dispensers possibly be about?
There is an interesting community of Pez collectors, and it’s so big that there’s actually a Pez convention in Cleveland, Ohio appropriately calledPezmania, so maybe this isn’t so crazy of an idea? A movie set at Pezmania could be something that might work well.
Envision Media Arts is a relatively young company, having only financed or produced five films in the past five years (including one of my favorite Sundance movies from 2012,Celeste and Jesse Forever), so maybe they’re just desperate for some kind of project with a recognizable brand attached to it. I won’t say this sounds like the dumbest idea ever, but a Pez movie is going to have an uphill battle to get anybody on board.
